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Social Media Monitoring Software

Published 03/21/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Trackur is a unique program that offers a new way to monitor your reputation online. Rather than relying on a simple search engine to produce results that include your name or comments about your company, Trackur can scour the web for references. The internet has become a vast marketplace as well as a fast paced environment to share information. Should inaccurate information be made available online, an individual’s reputation could be damaged as well as their livelihood. Trackur strives to help business people manage their online presence easily.

Trackur screenshot
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What is the history and popularity of the app?

Trackur’s mission has changed little since it was first developed by Andy Beal in February of 2008. Beal, who is an expert in the field of reputation management, was searching for a simple way to monitor online reputations. There was an obvious lack of effective applications in this area and Beal sought to fill the void. After its initial introduction to the world of online reputation management, Trackur has grown in popularity among business clients. Many well known internet companies, from social networking sites to search engines, have come to rely on Trackur to stay aware of what is being said about them and their businesses.

What are the differences to other apps?

Trackur stands out among other internet search applications because it offers a focus on reputation. This easily overlooked aspect of business can greatly influence how well a company or independent contractor does in the online arena. It is extremely easy for a single person to blemish an otherwise good reputation on the internet. Even though you may not know them, millions of people traverse the web every day, and could potentially come across misleading information or negative comments that do not accurately represent an individual, product or service. Trackur offers a new way to maintain control over what appears on the internet so there are no surprises.

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How does the web app look and feel to use?

Trackur embraces a neutral green color scheme that is very easy on the eyes yet still retains an air of professionalism. This application would be right at home on a personal desktop pc or a CEO’s laptop. The layout is well organized and provides a detailed view of Trackur search results. The main search feature categorizes the results while also providing dates that can be used to filter them. A graph is created as well to help provide a snapshot of the type of results that came back and how the filters affected the results. For added convenience, Trackur search results can be exported to an Excel spreadsheet by clicking a single link.

How does the registration process work?

The registration process for Trackur is one of the simplest of any online application. New users fill out the side bar requesting very minimal information such as name, email address, a username and password. Next, users select their preferred membership package. The user fills out their details and can immediately begin searching.

What does it cost to use the application?

The cost of Trackur is very budget-friendly, although it is a monthly subscription service. An individual account can be purchased for less than $20 per month. A corporate account is just under $100, while enterprise and agency accounts fall into the $200 to $300 price range. If the prices sound high, Trackur also offers a free usage option. Simply click the “Trackur Free” link and get started. The main difference between each package is the number of active searches allowed. An individual is permitted up to 5 while a corporate has 25 and an enterprise account is given 250. An agency account is provided with unlimited active searches.

Who would you recommend the application to?

Anyone can use Trackur; however it is especially helpful for business people. Professionals from small business owners to independent contractors and CEOs can follow all references made to their business and personal life using Trackur. This application can help professionals eradicate unfair or unlawful information about them found online.

  • An attractive user interface that is easy to navigate and offers information in a logical, organized manner.
  • A trend tracker to look for changes in recent reputation coverage as well as any buzz created through advertising or promotion.
  • Alert features that can send you important updates through RSS feed or email.
  • A tagging system that allows you to easily label search results as neutral, negative, or positive.
  • The TrackurRank feature that helps users understand which sources are the most influential among search results.
  • Agency members can access a client group feature to easily sort their clients by name.
  • A simple Excel spreadsheet export option that allows for the gathering and storing of search results.

Trackur video

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Trackur pricing

Cheapest plan (per month) : $18.00
Most expensive plan (per month) : $377.00

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